Company naming strategies in the Italian interior design industry
The study focuses on naming etymology and semantics used by Italian interior design companies (manufacturers of furniture, light fixtures and accessories), represented in the Russian market. This involved examining the extent to which the names of Italian interior design companies corresponded to th...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2020-06-01
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| Series: | Training, Language and Culture |
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| Online Access: | https://rudn.tlcjournal.org/archive/4(2)/4(2)-03.pdf |