Good Practices for Improving Promotion and Sales for Romanian Ecological Agricultural Products

Nowadays, life is an uninterrupted discovery. The consumers tend to have a healthier lifestyle, with a diet that has optimal nutritional values, to maintain their health, in harmony with the nature and the environment. Thus, marketing is selling dreams, impressions, perceptions, creating the opportu...

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Bibliographic Details
Main Authors: Hanganu Irina, Fleşeriu Cristina
Format: Article
Language:English
Published: Oeconomica Timisiensis Foundation 2019-12-01
Series:Timisoara Journal of Economics and Business
Subjects:
m31
q13
Online Access:http://www.degruyter.com/view/j/tjeb.2019.12.issue-2/tjeb-2019-0004/tjeb-2019-0004.xml?format=INT