Competitive Environment of the National Market of Banking Services: Essence and Approaches to Segmentation
The goal of the article lies in the study of essence of the “competitive environment of the market of banking services” notion and assessment of suitability of modern approaches to its segmentation for justifying the bank competitive strategy. On the basis of analysis and synthesis of theoretical ap...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2014-01-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2014/1_0/296_301.pdf |