Optimal dynamic promotion strategies in the multiple competing supply chains
In this paper, the optimal decision problem is investigated for a class of dynamic promotions in the multiple competing supply chains. Here, the dynamic advertising model is allowed to be influenced by horizontal joint promotions (HJP) and vertical joint promotions (VJP). We extend the classical Ner...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Systems Science & Control Engineering |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21642583.2018.1518166 |