Conceptual approach to corporate reputation modeling
Based on the proven influence of corporate reputation on the business performance and market value of the company, primarily through positive impact on the attitudes and behavior of consumers and key stakeholders, the attention of scientists and practitioners dedicated to the modeling and measuremen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711703155V.pdf |