Service Quality in Tourist Destination Pipa/Brazil: A Study Based on a Cluster Analysis
This study aims to evaluate the Attractiveness and Quality factors at the tourism services provided by Pipa/RN destination. Based on 28 services attributes, the expectations of 760 tourists have been collected. The service has been evaluated by Gap Model, verifying the (dis)confirmation of expectati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2015-08-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/883 |