Drug advertising directed to pharmacists in Brazil: information or sales promotion?
Analyses of drug advertising reveal important social and cultural values and attitudes at a certain point in history. The purpose of this paper was to investigate how pharmaceutical industry communicates with pharmacists in Brazil, using drug promotion as a valuable tool. The point of departure was...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2011-12-01
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| Series: | Brazilian Journal of Pharmaceutical Sciences |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502011000400004 |