Influence of advertising as a means of information transmission towards consumer: theoretical aspect
The article analyses the term of “advertising” with the focus on Information transmission function and a possibil- ity to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2006-12-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11598 |