CONSUMERS PERCEIVED VALUE: AN EXPLORAT ORY STUDY ABOUT
In Brazil, big food retails are losing space to small formats like, among others, small supermarkets, street formats, and bakeries. The consumers try to do their shopping in 122 places where the onus is decreased and the bonus is increased. To this phenomenon comprehension, the following researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2008-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/10595 |