The Rise of native advertising
Native advertising is described both as a new way for promoters to engage audiences and as a new, clever, source of revenue for publishers and media agencies. The debates around its morality and the need for a wide accepted framework are often viewed as calls for creativity. Aside from the var...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU_2015/Series%20V/BULETIN%20I%20PDF/07_Manic_M.pdf |