The Marketplace Variables in Successful and Unsuccessful NPD Projects in Technology Intensive Companies
We present an exploratory investigation of how managers conceptualize and perceive ‘marketplace’ variables in successful and unsuccessful New Product Development (NPD) projects, and explore the role that marketplace variables play in differentiating between successful and unsuccessful NPD outcomes....
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2010-12-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | http://www.jotmi.org/index.php/GT/article/view/537 |