Zimbabwe tourism destination brand personality: Tourists’ voices on the ground.
Brand personality has evolved to be a contemporary marketing concept that breaks or make positive image through perception management in tourism destinations. This study focused on the personality of the tourists who patronise the Zimbabwe tourism destination, looking at how their personality confor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-11-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_20_special_edition_cut_2019_ukzn-zimbabwe.pdf |