WEBOMETRICS RANKING OF UNIVERSITIES AS A FACTOR OF GAINING COMPETITIVE ADVANTAGE IN THE MARKET FOR EDUCATIONAL SERVICES

Being a “window on the world”, the official website of an educational institution is among the most important means of promoting its activities, thus increasing its competitive advantage in the market for educational services. Providing a framework for efficient marketing, the functioning of the of...

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Bibliographic Details
Main Authors: Володимир Олександрович Уманець, Людмила Станіславівна Шевченко, Андрій Іванович Безуглий
Format: Article
Language:English
Published: Institute of Information Technologies and Learning Tools 2020-06-01
Series:Інформаційні технології і засоби навчання
Subjects:
Online Access:https://journal.iitta.gov.ua/index.php/itlt/article/view/3261