Innovation in retail: influence of ICT and its impact on customer satisfaction
Traditionally, the literature has defined “innovation” as an aspect necessary for economic and competitive development of companies and / or industries. It has been considered a decisive factor for wealth creation and growth of economies. This paper intends to carry out an approach to the concept of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2017-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2017&vol=17&num=2&o=5 |