PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN
The purpose of this study was to determine the effect of entrepreneurial orientation on performance marketing mediated competitive advantage. Research was conducted on the retail clothing store owner in the form of small-scale outlets (outlet) clothing boutiques. The sample size of 105 respondents,...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-10-01
|
| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/23687 |