Clustering of Health and Wellness Tourists Based on Tourism Motivation

In this paper, exploratory factor analysis, cluster analysis and other methods are used to study the health and wellness tourists based on tourism motivation, the results showed that: (1) the motivation of health and wellness tourism can be divided into three push motives: knowledge and experience,...

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Bibliographic Details
Main Authors: Ting Tao, Changyu Li, Changtai Lu, Kexin Cai, Zhiping Zheng, Linjun He
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_03008.pdf