Clustering of Health and Wellness Tourists Based on Tourism Motivation

Clustering of Health and Wellness Tourists Based on Tourism Motivation

In this paper, exploratory factor analysis, cluster analysis and other methods are used to study the health and wellness tourists based on tourism motivation, the results showed that: (1) the motivation of health and wellness tourism can be divided into three push motives: knowledge and experience,...

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Main Authors: Ting Tao, Changyu Li, Changtai Lu, Kexin Cai, Zhiping Zheng, Linjun He
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_03008.pdf
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spelling doaj-744180161ccc45e4a5ffcac27f1c019e2021-05-04T12:17:23ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012510300810.1051/e3sconf/202125103008e3sconf_ictees2021_03008Clustering of Health and Wellness Tourists Based on Tourism MotivationTing Tao0Changyu Li1Changtai Lu2Kexin Cai3Zhiping Zheng4Linjun He5School of Business and Tourism, Sichuan Agricultural UniversityForestry and Grassland Bureau of Wenchuan CountySchool of Business and Tourism, Sichuan Agricultural UniversitySchool of Business and Tourism, Sichuan Agricultural UniversitySchool of Business and Tourism, Sichuan Agricultural UniversitySchool of Business and Tourism, Sichuan Agricultural UniversityIn this paper, exploratory factor analysis, cluster analysis and other methods are used to study the health and wellness tourists based on tourism motivation, the results showed that: (1) the motivation of health and wellness tourism can be divided into three push motives: knowledge and experience, social and health, exploration and reflection; three pull motives: food and cultural activities, supporting facilities and information, natural and interpersonal environment. (2) According to the motivation, there are four types of tourists: seeking knowledge and health and wellness, facility service and environmental experience, exploration and reflection, and nearby travel. (3) There are significant differences among the four different types of health and wellness tourists in age, education level, occupation and monthly income.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_03008.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Ting Tao
Changyu Li
Changtai Lu
Kexin Cai
Zhiping Zheng
Linjun He
spellingShingle Ting Tao
Changyu Li
Changtai Lu
Kexin Cai
Zhiping Zheng
Linjun He
Clustering of Health and Wellness Tourists Based on Tourism Motivation
E3S Web of Conferences
author_facet Ting Tao
Changyu Li
Changtai Lu
Kexin Cai
Zhiping Zheng
Linjun He
author_sort Ting Tao
title Clustering of Health and Wellness Tourists Based on Tourism Motivation
title_short Clustering of Health and Wellness Tourists Based on Tourism Motivation
title_full Clustering of Health and Wellness Tourists Based on Tourism Motivation
title_fullStr Clustering of Health and Wellness Tourists Based on Tourism Motivation
title_full_unstemmed Clustering of Health and Wellness Tourists Based on Tourism Motivation
title_sort clustering of health and wellness tourists based on tourism motivation
publisher EDP Sciences
series E3S Web of Conferences
issn 2267-1242
publishDate 2021-01-01
description In this paper, exploratory factor analysis, cluster analysis and other methods are used to study the health and wellness tourists based on tourism motivation, the results showed that: (1) the motivation of health and wellness tourism can be divided into three push motives: knowledge and experience, social and health, exploration and reflection; three pull motives: food and cultural activities, supporting facilities and information, natural and interpersonal environment. (2) According to the motivation, there are four types of tourists: seeking knowledge and health and wellness, facility service and environmental experience, exploration and reflection, and nearby travel. (3) There are significant differences among the four different types of health and wellness tourists in age, education level, occupation and monthly income.
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/27/e3sconf_ictees2021_03008.pdf
work_keys_str_mv AT tingtao clusteringofhealthandwellnesstouristsbasedontourismmotivation
AT changyuli clusteringofhealthandwellnesstouristsbasedontourismmotivation
AT changtailu clusteringofhealthandwellnesstouristsbasedontourismmotivation
AT kexincai clusteringofhealthandwellnesstouristsbasedontourismmotivation
AT zhipingzheng clusteringofhealthandwellnesstouristsbasedontourismmotivation
AT linjunhe clusteringofhealthandwellnesstouristsbasedontourismmotivation
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