STATUS CONSUMPTION: DOES IT MATTER FOR BRAZILIAN YOUNG ADULTS?
The changes in consumption behavior of Brazilians are the scope of many studies in the last years. However, some common managerial assumptions, as an example, that Brazilian young adults used to have status consumption, do not have enough empirical studies to explain or support these generalizations...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Fumec
2019-09-01
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| Series: | Faces: Revista de Administração |
| Subjects: | |
| Online Access: | http://www.fumec.br/revistas/facesp/article/view/6154 |