The Effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance: A Case Study on MSMEs in the Culinary Field in D.I. Yogyakarta
This study aims to determine the effect of Responsive and Proactive Market Orientation on Product Innovation and Company Performance. The population in this study is the Micro, Small, and Medium Enterprise (MSME) in the Culinary Division at D.I. Yogyakarta and use 200 respondents as a sample. By usi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Bangka Belitung, Fakultas Ekonomi
2019-01-01
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| Series: | Integrated Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://ojs.ijbe-research.com/index.php/IJBE/article/view/117 |