Potentials and problems of internet as a source of purchasing information – experiences and attitudes of university students in Croatia

Gathering information online prior to offline purchase became the common way of using Internet within student population. On the other hand, there are more and more Internet users and online shoppers at all Central European Countries. In the CEE region companies are searching the way how to approac...

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Bibliographic Details
Main Authors: Blazenka Knezevic, Bozidar Jakovic, Ivan Strugar
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-06-01
Series:Business, Management and Education
Subjects:
B2C
Online Access:http://journals.vgtu.lt/index.php/BME/article/view/3492