Does 'Plain Packaging' of Tobacco matter?
The incremental tightening of the tobacco industry’s advertising capabilities led to the investment of billions of dollars into increasingly creative packaging. Today, packing remains one of the industry’s sole methods of promotion and marketing. The size, shape, colour, and font on cigarette packs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2016-03-01
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| Series: | Tobacco Prevention and Cessation |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tpc/Does-Plain-Packaging-of-Tobacco-matter-,62441,0,2.html |