Motivators to visit the National Zoological Gardens of South Africa
Visitors have various motives for visiting a zoo. Information on these motives can be applied by zoo management to make informed decisions when developing a marketing strategy to ensure the success and future relevance of the zoo. This study has aimed to determine whether visitors are motiv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_vol._1_3.pdf
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