Barriers to Marketing Strategies Implementation: a Classification and Prioritization for Iran Khodro Company
Any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. The correct implementation of marketing strategies is the final stage of the planning process and an assurance of its m...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2008-09-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_27450_807e38f1a40d65134e6489c116ce3125.pdf |