The Charisma of Online Group-Buying: The Moderating Role of Social Motivation
Group buying can spread worldwide because the growth of the online shopping market has been considerable. In addition to deal popularity and discount rate, social motivation was included in this study. If a consumer cannot achieve an economic exchange benefit, a social exchange benefit might provide...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bright Publisher
2021-05-01
|
| Series: | IJIIS: International Journal of Informatics and Information Systems |
| Subjects: | |
| Online Access: | http://ijiis.org/index.php/IJIIS/article/view/86 |