“Homo Europaeus"? A comparative analysis of advertising
The narrative repertoire of advertising is the only place where producer and consumer, sender and receiver negotiate a common identity format. The analysis of advertising in European countries shows that there is no such thing as the homo europaeus, but that there are two major continental blocks: t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Università degli Studi di Milano
2018-06-01
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| Series: | Enthymema |
| Subjects: | |
| Online Access: | https://riviste.unimi.it/index.php/enthymema/article/view/9517 |