THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES
<p class="Textofsummary"> The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand. As the modern buyer pays more attention to branded products, the building and strengthening of global b...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Uniwersytet Mikołaja Kopernika
2014-06-01
|
| Series: | Ekonomia i Prawo. |
| Subjects: | |
| Online Access: | http://apcz.umk.pl/czasopisma//index.php/EiP/article/view/5039 |