Generating Marketing Outcomes through Internet of Things (IoT) Technologies

Generating Marketing Outcomes through Internet of Things (IoT) Technologies

This paper highlights the effectiveness of data stored from the operational use of Internet of Things (IoT) technologies for generating marketing-related outcomes, such as business intelligence for product development, product support, and customer relationship management (CRM), by exploring this re...

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Bibliographic Details
Main Authors: Beenish Tariq, Sadaf Taimoor, Hammad Najam, Rob Law, Waseem Hassan, Heesup Han
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Sustainability
Subjects:
Internet of Things (IoT)
new product development
product support
relationship management
Online Access:https://www.mdpi.com/2071-1050/12/22/9670

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https://www.mdpi.com/2071-1050/12/22/9670

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