PECULIARITIES OF IMPLEMENTATION OF MARKETING PROJECTS IN PROJECT MANAGEMENT SYSTEM
In the article the main approaches to the classification of projects are considered, the essence and place of marketing projects in the system of project management are determined. The classification characteristics of marketing projects are analyzed. The classification of marketing projects is gene...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Черкаський державний технологічний університет
2017-12-01
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| Series: | Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки |
| Subjects: | |
| Online Access: | http://ven.chdtu.edu.ua/article/view/119880 |