PENGARUH FAKTOR EKSTERNAL, INTERNAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR DI BANJARMASIN
Customers purchasing products is the main goal of marketing, so that factors that influence purchasing decisions are important to be known. This study aims to analyze factors that influence motorcyle purchasing decisions. It is hypothesized that external factors, internal factors and lifestyle influ...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2018-04-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Subjects: | |
| Online Access: | http://jwm.ulm.ac.id/id/index.php/jwm/article/view/129 |