PENGARUH FAKTOR EKSTERNAL, INTERNAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR DI BANJARMASIN

PENGARUH FAKTOR EKSTERNAL, INTERNAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR DI BANJARMASIN

Customers purchasing products is the main goal of marketing, so that factors that influence purchasing decisions are important to be known. This study aims to analyze factors that influence motorcyle purchasing decisions. It is hypothesized that external factors, internal factors and lifestyle influ...

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Bibliographic Details
Main Authors: Purboyo ., Nuril Huda
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2018-04-01
Series:JWM: Jurnal Wawasan Manajemen
Subjects:
external factors, internal factors, lifestyle, motorcycle.
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/129

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