Competitive Intelligence in business internationalization processes. A information resource guide for the Spanish company and business journalism
Information has become an essential part of any decision making process in a company and also of competitive intelligence. Economic Globalization and free market circulation have increased the number of international competitors. This situation leads to a broaden access to other markets in the world...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Complutense de Madrid
2015-12-01
|
| Series: | Documentación de las Ciencias de la Información |
| Subjects: | |
| Online Access: | http://revistas.ucm.es/index.php/DCIN/article/view/50808 |