Noisy Information Signals and Endogenous Preferences for Labeled Attributes

Consumer preferences for labeled products are often assumed to be exogenous to the presence of labels. However, the label itself (and not the information on the label) can be interpreted as a noisy warning signal. We measure the impact of "contains" labels and additional information about...

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Bibliographic Details
Main Authors: Jura Liaukonyte, Nadia A. Streletskaya, Harry M. Kaiser
Format: Article
Language:English
Published: Western Agricultural Economics Association 2015-05-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/206591