Facebook ads to the rescue? Recruiting a hard to reach population into an Internet-based behavioral health intervention trial
Objective: Facebook (FB) ads are touted as a way to facilitate recruitment of hard to reach participants into digital health research but the evidence has been mixed. This study aimed to empirically evaluate the impact and cost-effectiveness of paid ads for recruitment into a national trial testing...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2019-09-01
|
| Series: | Internet Interventions |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S221478291930003X |