Cohesion of RBV and industry view for competitive positioning
The discussion on competitive advantage started about half a century ago but foundational theories still lack connectivity. The resource- based view (RBV) concentrates on concepts internal to a firm and disregards the world outside, whereas the industry view neglects internal antecedents and consequ...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
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| Series: | Strategic Management |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2018/1821-34481802003G.pdf |