Gender Stereotypes in Advertising

The portrayal of men and women in advertising has received conside rable atten - tion over the last several decades, both by practitioners and academics. Research has primarily focused on the visual portrayal of men and women in advertising, within the realm of which, there appears to be a fundamen...

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Bibliographic Details
Main Author: Anna Kniazian
Format: Article
Language:English
Published: Yerevan State University 2014-10-01
Series:Armenian Folia Anglistika
Subjects:
Online Access:https://journals.ysu.am/index.php/arm-fol-angl/article/view/4509