Examination of gendered differences in the advertising of cosmetic surgery procedures in the United Arab Emirates

Examination of gendered differences in the advertising of cosmetic surgery procedures in the United Arab Emirates

Background: The number of cosmetic surgery procedures has steadily increased, in the United States (US) as well as on a global scale. Research reports that the majority of surgical procedures are performed on women, despite societal changes that have precipitated increased interest from potential ma...

Full description

Bibliographic Details
Main Author: Zahir Vally
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2018-01-01
Series:Hamdan Medical Journal
Subjects:
advertising
arab
cosmetic surgery
gender
marketing
middle east
Online Access:http://www.hamdanjournal.org/article.asp?issn=2227-2437;year=2018;volume=11;issue=3;spage=120;epage=123;aulast=Vally

Internet

http://www.hamdanjournal.org/article.asp?issn=2227-2437;year=2018;volume=11;issue=3;spage=120;epage=123;aulast=Vally

Similar Items