Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea

Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea

This article discusses the use of social media by different generations in destination marketing from a sustainable tourism perspective. In the light of the global COVID-19 pandemic, intensive marketing efforts and strategies to bring back sustainable tourism will soon become important. Social media...

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Bibliographic Details
Main Authors: Beata Hysa, Aneta Karasek, Iwona Zdonek
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
social media
sustainable tourism marketing
restart tourism
different generations
society 5.0 idea
Online Access:https://www.mdpi.com/2071-1050/13/3/1018

Internet

https://www.mdpi.com/2071-1050/13/3/1018

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