The professionalization of marketing management in sports club in the local market

<p>The main problem of sports clubs is the insufficient knowledge in the use of existing resources. Local sport clubs operate in a continuous shortage of financial, human and material. Issues related to the acquisition of sponsors, training management teams, sports facilities managers require...

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Bibliographic Details
Main Author: Sławomir Kowalski
Format: Article
Language:English
Published: Nicolaus Copernicus University in Toruń 2015-06-01
Series:Quality in Sport
Subjects:
Online Access:https://apcz.umk.pl/czasopisma/index.php/QS/article/view/12055