Influence of a Company’s Social Initiatives on the Consumer Attitude towards It. Results of Experimental Research
This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Finance and Management, Warsaw; Vistula University
2011-06-01
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| Series: | Contemporary Economics |