Inferring Tracker-Advertiser Relationships in the Online Advertising Ecosystem using Header Bidding
Online advertising relies on trackers and data brokers to show targeted ads to users. To improve targeting, different entities in the intricately interwoven online advertising and tracking ecosystems are incentivized to share information with each other through client-side or server-side mechanisms....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-01-01
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| Series: | Proceedings on Privacy Enhancing Technologies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/popets-2020-0005 |