Accurate Delivery of Online Advertising and the Evaluation of Advertising Effect Based on Big Data Technology
With the rapid development of the global online advertising industry, computational advertising was born. As an advertising model that combines technology and calculation with online advertising decision-making, it is based on a given advertising request, takes into account the advertising context a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2021-01-01
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| Series: | Mobile Information Systems |
| Online Access: | http://dx.doi.org/10.1155/2021/1598666 |