Comparison of two clustering algorithms in website user segmentation
In this paper,we compare the accuracy of K-means algorithm and Hierarchical clustering algorithm in specific website user segmentation.Among the problems of subdividing website users,K-means algorithm has the advantage of accuracy and processing speed The advantages of this algorithm are that it can...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals Center of Shanghai Normal University
2018-02-01
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| Series: | Journal of Shanghai Normal University (Natural Sciences) |
| Subjects: | |
| Online Access: | http://qktg.shnu.edu.cn/zrb/shsfqkszrb/ch/reader/view_abstract.aspx?file_no=201801008&flag=1 |