The impacts of brand experiences on customer satisfaction and electronic word of mouth
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional, behavioural,...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2020-10-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://jbem.vgtu.lt/index.php/BTP/article/view/11965 |