Loyalty of Clients at the User Market: Basis Concepts and Progress Trends Лояльность клиентов на потребительском рынке: основные понятия и тенденции развития

Loyalty of Clients at the User Market: Basis Concepts and Progress Trends Лояльность клиентов на потребительском рынке: основные понятия и тенденции развития

The evolution of conceptions of marketing of mutual relations is examined, the looks of researchers are systematized to determination of concept «loyalty». New directions marketing activity are selected. The new vector of relations is certain within the limits of evolution of marketing’s conceptions...

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Bibliographic Details
Main Authors: Petrichenko Pavel A., Rudinska Оlena V., Yaromich Svetlana A.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-05-01
Series:Bìznes Inform
Subjects:
to loyalty of clients
marketing of mutual relations
conception
definitions of concept of loyalty
лояльности клиентов
маркетинг взаимоотношений
концепции
дефиниции понятия лояльности
Online Access:http://www.business-inform.net/pdf/2012/5_0/255_257.pdf

Internet

http://www.business-inform.net/pdf/2012/5_0/255_257.pdf

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