TOURISM, BRANDING AND TERRITORIAL IDENTITY IN THE RURAL SPACE. LOCAL AUTHORITIES’ PERSPECTIVE
While diversification as an economic strategy could be the solution to territorial development, concepts such as specialisation, individualisation and uniqueness should always be kept in mind in the branding process of any destination. The purpose of this study was to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Babes-Bolyai University, Cluj-Napoca
2020-10-01
|
| Series: | Territorial Identity and Development |
| Subjects: | |
| Online Access: | http://territorial-identity.ro/wp-content/uploads/2020/05/2_TID_Racasan-Egresi_2_2019.pdf |