New Pricing Strategy under Deflation: Case Study of a Japanese Company
This is a case study of a Japanese company that has achieved sales growth in Japan’s current deflationary economy. The company is a medium-sized food manufacturer who raised prices under deflation, and the result was successful. It has enjoyed 53 years of continuous revenue and profit growth. The co...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2013-09-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20150727095358-JM25S.pdf |