Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers’ purchase decision-making process, the determinant components of social commerce purchase in...

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Bibliographic Details
Main Authors: George Lăzăroiu, Octav Neguriţă, Iulia Grecu, Gheorghe Grecu, Paula Cornelia Mitran
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-05-01
Series:Frontiers in Psychology
Subjects:
consumer
decision-making process
social commerce platform
online trust
perceived risk
purchase intention
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.00890/full

Internet

https://www.frontiersin.org/article/10.3389/fpsyg.2020.00890/full

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