Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions
This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers’ purchase decision-making process, the determinant components of social commerce purchase in...
Main Authors: | George Lăzăroiu, Octav Neguriţă, Iulia Grecu, Gheorghe Grecu, Paula Cornelia Mitran |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2020-05-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.00890/full |
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