The Representation of Women in the Advertisement of Persil Washing Powder

The purpose of this study is to investigate the representation of women in the advertisement of Persil washing powder. This qualitative study is based on the semiotics method in order to decode the cultural stereotypes in the advertisement of Persil washing powder. The results showed that the repres...

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Bibliographic Details
Main Authors: Masoud Kousari, Farid Azizi, Hamid Azizi
Format: Article
Language:fas
Published: Iranian Institute for Social and Cultural Studies 2015-03-01
Series:Taḥqīqāt-i Farhangī-i Īrān
Subjects:
Online Access:http://www.jicr.ir/article_262_a6d3cf22ddc20134f214963af3ab2dfe.pdf