Best practices selection to design for mass customization

The use of the best practice in New Product development process (PDP) is an alternative to promote Mass Customization (MC) strategy in the companies. This paper proposes a decision support system to identify the best practices for designing product features. The decision support system is applied...

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Bibliographic Details
Main Authors: Diego Castro Fettermann, Márcia Elisa Soares Echeveste
Format: Article
Language:English
Published: Universidade Estadual Paulista 2017-03-01
Series:GEPROS: Gestão da Produção, Operações e Sistemas
Subjects:
Online Access:http://revista.feb.unesp.br/index.php/gepros/article/view/1605